book carbon is a logo that was designed for a website used by book publisher.
important here was to capture the foundation of its purpose; to raise environmental awareness and to calculate the amount of carbon created when a book is being printed. The green leaves of the logo were drawn as a symbol of nature - flying out of the open pages of a book. A traditional font was chosen, symbolic for the printing history.
below you can see all of the different concepts and the evolution of the logo.
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