the design process behind the flyer for ballet tone in london.
ballet tone didn't have a logo or branding of any kind.
3 design concepts designed with the concept given:
- 1st concept is taking a playful approach to the layout and asymmetry. this derives from the body moving and shifting, creating new shapes and forms.
- 2nd concept is taking a more organic approach with softer shapes enhanced by hand drawn illustrations, sketches, that create the silhouette of a dancer.
- 3rd design is clean and clear and focusing, giving more attention to the words. a subtle diamond shaped pattern shimmers through in the background.
this was the final design of the flyer. here seen with crop marks.
photographs of the final version and printed flyer, a- and b-side.