Event Marketing material

art direction
digital design
print design
Illustration

April 2018 Nestlé hosted its 4th conference on "the contribution of the food sector to the sustainable development goals" at Alimentaria Hub (spain's trade show for food, drink & gastronomy).
impuls-ia hired vanessa tilly to create the Identity and design of all marketing material for this year's event.


to give the marketing material a coherent look, an icon was designed based on the concept of the event. this icon serves as a recognisable symbol and along with colours and typography, it creates the event's identity. this identity runs across all material associated to the event.
below you can see all the ideas for this icon. each icon has been drawn on tablet and created in illustrator.




icon evolution
ideas and concepts

finally the globe's silhouette on top of 16 block colour squares was chosen to serve as icon for the identity. this links back to the idea of the "sustainable development goals" run by the United Nations.

every client invited to this event received a 'save the date' email before the official invitation. so this email banner was designed. a program with times, line-up of speakers and location was sent out along with the email to give a clear overview of the conference. the program was attached for downloading which made it accessible from any device on- and offline.



icons tested in-situ
experimenting designs on invitation

different concepts for the invitation. design variations of icons, colours and layout.

the final version of the invitation, program and speakers of the conference.

the banner designed for the event and promoted on nestlés website (spain)

A postcard handed out at the conference to ask questions to selected speakers.

test print of the vynil

The vynil banner and the lectern sign at the 17/04/2018 conference held in Barcelona.

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