this project connects people with different expertise to improve the urban landscape. Tech Londoners; organised by CityMart in collaboration with the Mayor of London. To promote the idea and distinguish itself from others, an identity language in form of an icon was created. Primarily it was applied on the website as a banner but also on the Infographic below which was designed to explain the process and purpose of collaboration by engaging the audience to participate.
Below are a couple of alternative identity concepts and mock-ups, designed with the same purpose in mind.